Learn how well-designed outdoor lighting can attract more customers, extend trading hours, and enhance ambience for your pub or restaurant.
In the highly competitive hospitality industry, first impressions count. Whether you run a rural pub or a high-street restaurant, the right lighting can dramatically increase curb appeal, extend usable hours outdoors, and influence customer behaviour. At Ripon Lighting, we help hospitality venues across the UK make the most of their outdoor spaces using high-quality, energy-efficient lighting.
Enhance Curb Appeal and Visibility
A well-lit exterior instantly communicates safety, professionalism, and ambience. Customers are more likely to enter a welcoming, well-lit venue—especially during darker evenings or the winter months.
Strategically placed wall lights, festoon lighting, and pathway illumination can transform even the most modest exterior into an inviting destination.
Extend Outdoor Trading Hours
Adding functional, warm lighting to patios, gardens, or terraces enables your venue to stay open longer—even in autumn and winter. With solar and low-voltage solutions, you can do this without major energy costs or rewiring.
Highlight Key Features
Lighting can be used to showcase:
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Building architecture
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Outdoor seating areas
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Signage and branding
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Beer gardens or decorative landscaping
This helps your pub or restaurant stand out on social media and encourages customers to post photos and reviews.
Improve Safety and Accessibility
Lighting is not just aesthetic—it also ensures pathways, entrances, and steps are safe to navigate. This reduces the risk of accidents and improves your site’s accessibility rating for families and older guests.
Easy Installation with Zero Disruption
Ripon Lighting offers plug-and-play solar solutions that require no trenching or wiring. Most lighting systems can be installed with minimal tools and downtime, perfect for busy venues.
Looking to improve your venue’s atmosphere and attract more customers?
Contact Ripon Lighting today for a free outdoor lighting consultation tailored to the hospitality sector. Download our Commercial Lighting PDF to get started by clicking here.